Problem & brief
The client needed a luxurious logo that would work across print, digital, and merchandise. Key constraints included readability at small sizes, premium aesthetic, and adaptability to gold foiling.
My approach
I explored several gold gradients, textures, and typographic treatments. Initial sketches were scanned and refined in Photoshop, then converted to vector for scalability and print applications.
Logo explanation
Symbol: geometric simplicity ensures legibility at all sizes. Golden gradients add depth and luxury.
Wordmark: bold typeface for readability, balanced spacing, and complementary to the icon.
Color: gold primary (#FFD700), with supporting warm tones for contrast.
- Primary and secondary logos (SVG, EPS, PNG)
- Monochrome and foiling-ready marks
- Color palette and typography guide
- Application mockups (labels, signage, social tiles)
Color palette
UI experience & applications
The logo adapts to digital interfaces, social media, merchandise, and packaging. Components maintain hierarchy and luxury feel with gold accents for CTAs.
Accessibility & responsiveness
Tested contrast against dark and light backgrounds, ensuring legibility even at small sizes. Supports single-color printing and foiling.
Files & handover
All final assets are included in a delivery folder: /Henopoint_Gold_Final/ with vector masters, PNG exports, brand guide, and UI mockups.